Home Stagers Job Description
A home stager makes sure the house is inviting at first glance.
A house looks much more attractive to potential buyers when it’s decorated, furnished and free of clutter. Empty houses can be difficult to show because prospective buyers can’t always imagine what the house will look like once they move in and furnished it. A house that’s “staged” appropriately is more inviting and can increase the odds that it will sell. Realtors and homeowners often call on stagers to help. They can use the homeowners’ current furnishings or bring in their own to set up the home and get it ready to show to potential buyers.
The first job of a home stager is to assess the needs of the homeowner. Many times, furnishings need to be rearranged and the house decluttered. Stagers use the homeowners own décor and advise the owners what to pack up and put in storage. To show well, a home must be easy to navigate and free of personal mementos and pictures. Potential owners must be able to imagine themselves in the house and personal items can cloud that picture. To that end, stagers take over and move furniture around, remove the clutter that homeowners have trouble parting with and create a pleasant environment to show prospective buyers.
Oftentimes, stagers are called in after the homeowners have already moved, leaving a cold and empty home for sale. Prospective buyers have difficulty looking past the emptiness to imagine themselves living in the space. At the same time, flaws are more noticeable when rooms are void of furniture and decorations. Home stagers either rent furniture and accessories to place in the rooms or bring in their own items. As they build their business, many home stagers collect pieces and keep them in storage until they’re needed for a client.
A home stager may suggest more extensive work than just rearranging the furniture to make the house more attractive to would-be buyers. Home stagers often recommend painting or adding shutters or other window treatments to rooms saturated with too much natural light. They either bring in employees to provide such services or contract out with local providers. Home stagers keep a list of trusted contractors, including painters, carpenters, plumbers, landscapers and other home-service providers.
Home stagers often stick with the property until it’s sold, making regular visits to clean or refreshen the décor. The exterior also falls under the purview of the home stager in many cases, which means regular yard maintenance and cleaning as well. Home stagers may be called on prior to an open house to make adjustments to the décor to accommodate larger groups of lookers. Home stagers also participate in creating an online presence for sellers, taking pictures to place in online advertisements and creating virtual tours of the newly staged and decorated home.